Olivier Laroche is a jack-of-all-trades in the arts and communications. For 25 years, as a bassist, he has accompanied various artists from all walks of life and musical genres. He also studied acting and worked as a television host.

From 2018 to 2021, he served as an artist agent, which gave him a better understanding of the needs of venue and festival programmers.

He founded Pimp ton show, a professional and personalized live music performance coaching service. With his experienced outside eye, Olivier Laroche offers simple and concrete solutions to optimize the impact of all musical performances. He brings out the full communicative potential of his clients and helps transform their shows into unique experiences. His working method adapts to all popular music genres: rock, blues, metal, folk, funk, jazz, chanson, hip-hop, electro, world music, traditional, etc.